In a city defined by ambition, elegance, and global influence, Biara stands as a fashion brand that bridges cultures with quiet confidence. Founded in 2016 by designer and CEO Yuliia Tykhonenko, Biara represents a refined vision of contemporary womenswear rooted in authenticity, craftsmanship, and freedom of expression.
Originally launched under the name ColorFullStudio, the brand later evolved into Biara. The name draws inspiration from the image of a bird, a symbol of lightness, individuality, and freedom. This philosophy is woven into every collection, shaping garments that move effortlessly with the woman who wears them.
Now based in Los Angeles, Biara remains deeply connected to its origins. All pieces are still produced in Ukraine, honoring local artisans and preserving the integrity of Ukrainian craftsmanship. In an industry increasingly driven by speed, Biara chooses intention, quality, and meaning.
The brand specializes in refined casualwear and elegant evening silhouettes designed for women who seek comfort without compromising sophistication. High-quality natural fabrics form the foundation of each design, paired with modern cuts and timeless femininity. Clean lines meet subtle sensuality, creating pieces that feel powerful yet graceful.
Yuliia Tykhonenko’s creative vision is defined by balance. Minimalism meets emotion. Strength exists alongside softness. Her designs reflect a modern interpretation of femininity that celebrates movement, confidence, and authenticity rather than excess.
Inspired by travel, culture, and lived experiences, Biara speaks to women who value understated luxury and effortless style. Each collection feels personal, intentional, and wearable, designed not to overshadow the wearer but to elevate her presence.
For Dubai’s fashion audience, Biara represents a global sensibility aligned with the city’s appreciation for elegance, quality, and individuality. It is a brand for women who understand that true luxury lies in how clothing makes you feel, not how loudly it speaks.
Instagram: @yuliia_tykhonenko
