From the small city of Brusque, Santa Catarina, to the global spotlight, Helo Bertolini has built one of the most remarkable success stories in today’s beauty industry. What began as door-to-door makeup sales quickly evolved into Kohll Beauty, a premium cosmetics brand that is rewriting the rules of performance, luxury, and innovation.
The Birth of “Shielded Makeup”
Founded in 2021, Kohll Beauty introduced an entirely new category to the global market: Brazil’s first “shielded makeup.” After more than 240 laboratory tests and two years of rigorous research, the brand unveiled a collection that went beyond beauty, delivering makeup resistant to water, sweat, tears, friction, and fabric transfer.
This groundbreaking durability positioned Kohll as a pioneer in cosmetics technology. With its proprietary laboratory and in-house manufacturing, the company created technology-driven formulas using international-grade raw materials—the same caliber seen in luxury houses like Dior and Chanel, but designed for the unique demands of Brazilian consumers and climate.
Growth in Numbers
Kohll’s meteoric rise has been fueled by results and recognition:
- Average Ticket: R$143 per consumer (approx. $28 USD), nearly four times Brazil’s national beauty average.
- Global Stages: Featured at New York Fashion Week and Paris Fashion Week, marking its entry into international high fashion.
- International Expansion: Distribution has already reached Portugal, France, and Norway.
- National Recognition: Honored by the Federal Senate of Brazil for its outstanding contribution to the beauty industry—a rare achievement for such a young company.
These milestones confirm Kohll’s position as one of the fastest-growing luxury makeup brands not just in Brazil, but in the world.
Iconic Launches
Among Kohll Beauty’s most talked-about creations are:
- Shielded Colorimetry Corrector – the world’s first of its kind, guaranteeing flawless coverage with unmatched durability.
- Shielded Hyaluronic Mist – a viral success after an organic endorsement by Brazilian superstar Ivete Sangalo, merging longevity with active skincare.
- Collectible Collections – limited editions featuring hand-drawn prints, blending artistry with high-performance makeup.
- Pro Studio Line – developed for professional makeup artists, elevating results for runway, editorial, and studio settings.
Each launch reflects Kohll’s DNA: merging creativity, science, and consumer demand.
What Sets Kohll Apart
Kohll Beauty’s success is not built on marketing gimmicks, but on innovation, strategy, and purpose:
- Exclusive Innovation: Patented shielded makeup technology, developed through in-house R&D.
- International Quality: Raw materials on par with global luxury standards, adapted for local consumers.
- Organic Growth: Fueled by proven performance and word-of-mouth, rather than influencer-driven campaigns.
- Social & Educational Impact: In 2025, Kohll will open its first Makeup Academy in São Paulo, training professionals in colorimetry, marketing, and advanced techniques. The company also invests in women-led cooperatives in the Amazon, supporting inclusion and sustainability.
This balance of business excellence and social responsibility makes Kohll a true movement, not just a cosmetics brand.
A Case Study in Brazilian Excellence
Kohll Beauty is redefining what luxury makeup means on a global scale. With Brazil already ranking as the third-largest cosmetics market worldwide, Kohll represents the nation’s growing power in shaping international beauty trends.
As Helo Bertolini herself describes it, Kohll Beauty is “a movement that unites technology, sophistication, and social responsibility.”
In only a few years, she has transformed an ambitious idea into a national powerhouse with global reach, setting new standards for performance, innovation, and purpose in the luxury makeup industry.
✨ Kohll Beauty isn’t just a brand—it’s a revolution born in Brazil, now shaping the future of global beauty.
