A Universe Where Fashion Meets Flavor
Victoria Motta is more than an entrepreneur — she’s a curator of experiences that awaken the senses and reconnect people with authenticity. As the co-founder of Fitalicious, a healthy gourmet restaurant in Tulum, she has transformed the simple act of eating into a mindful ritual. Her culinary philosophy blends ancestral recipes and modern sophistication, proving that wellness and pleasure can coexist harmoniously.
Fitalicious is not merely a restaurant; it’s an invitation to eat consciously. Each dish celebrates natural ingredients, sustainability, and the joy of nourishment — a reflection of Victoria’s belief that food is energy, memory, and identity. The flavors are crafted to honor both the earth and the body, offering a gourmet experience that satisfies without excess.

Petrona Boho: A Tribute to Ancestral Craft
In parallel, Victoria channels her passion for culture and craftsmanship through Petrona Boho, a boutique that celebrates global heritage and artisanal mastery. Her collections are a living dialogue between continents — Mexico, Colombia, Venezuela, Ukraine, India, and Russia — each piece telling a story woven by hands that carry generations of knowledge.
Petrona Boho is more than fashion; it is a museum of memory, a space where ancestral embroidery meets modern expression. Every thread is a tribute to resilience and creativity — an effort to preserve the voices of artisans while giving them a platform in the modern world. Through this, Victoria transforms commerce into culture, and garments into guardians of history.

A Life Inspired by Los Angeles
Victoria’s holistic vision was shaped during her time in Los Angeles, where she immersed herself in the city’s cultural vibrancy and holistic wellness scene. Those years cultivated her understanding of balance — between body, mind, and spirit — and the importance of living with coherence.
In Los Angeles, she found inspiration in the intersection of art, health, and spirituality, which became the foundation of her life philosophy: that beauty begins within, and well-being is a creative act.

The Philosophy of Coherence
For Victoria Motta, coherence is the ultimate form of luxury. It means alignment — between what one wears, what one eats, and how one lives. Her universe reflects a harmony between sustainability, self-expression, and soulful living.
Her ventures — Fitalicious and Petrona Boho — are extensions of this philosophy, each a bridge between worlds: the ancient and the modern, the aesthetic and the ethical, the sensual and the spiritual.
A Vision Beyond Business
Victoria’s work transcends entrepreneurship. She has become a voice for cultural continuity and conscious creation, inspiring a new generation of consumers who seek purpose behind beauty and meaning behind success.
Through her path, she reminds us that wellness is not a trend, but a return — to roots, to awareness, and to harmony with the earth.

📸 Instagram: @victoriammotta
✨ A life lived with coherence — where every choice is a reflection of care, culture, and consciousness.